My support website in shropBlogs land Everything about the tech, politics, kids, as I find it, as it finds me
HomeHome pageThe front page, the blog, where it all happens, links to news departments
StroiesMain list of pages All our stories are here, where you can browse every main page
DiscussJoin our discussion group Come on in and start communicating those ideas, just join up or log in
MembersList of all my members If you need to be anonymous with-hold your name, use something like Micky Mouse, or Anonymous Coward
Email usNeed to tell the webmaster... Get in touch straight away! If I need to I'll pass on your comments to the right person
About usEverything about me Read more about who I am, and why I'm doing this
Make your own blog. 30 days free to try before you buy!. Got a question ask it in the discussion group or email me
Site structure
Home
About
Members
About us
My usual blog is at cybersaps.org, as I've been blogging since 1999 you can Google for Steve Hooker or cyberSaps.
I've been hosting blogs since 2000, and run the software behind the Government Office for the West Midlands' intranet, based on this blogging and content management system. One day I'll get them to understand RSS. Other clients are mainly businesses and non profits.
I live in Dawley, Telford, UK and if you've a blog here, you can call me on 0800 849 6413 if in the UK or + 44 1952 271 671 if outside. Or, my mobile number is 07903 940 427 if you want to call or text. Or email me.
This is from a client so it's Melbourne phases and feast times. Just in case a devotee happens to surf here.
I've been hosting blogs since 2000, and run the software behind the Government Office for the West Midlands' intranet, based on this blogging and content management system. One day I'll get them to understand RSS. Other clients are mainly businesses and non profits.
I live in Dawley, Telford, UK and if you've a blog here, you can call me on 0800 849 6413 if in the UK or + 44 1952 271 671 if outside. Or, my mobile number is 07903 940 427 if you want to call or text. Or email me.
Recently updated
| Bodnant Infants | |
 | 5/9/08 03:43pm |
| Churchfield Primary C ... | |
| 5/9/08 01:59pm |
| The Wellington News | |
| 5/9/08 11:19am |
| The Shrewsbury Times | |
| 5/9/08 10:54am |
| All Friends Round The ... | |
| 5/9/08 10:31am |
| Websites for Schools | |
| 4/9/08 10:31am | |
| Great Whelnetham CEVC | |
| 2/9/08 02:50pm | |
| Model Weathering | |
| 2/9/08 01:54pm | |
| Save Ladywell Pool | |
| 2/9/08 11:16am | |
| Donemana Primary | |
| 2/9/08 08:58am | |
| BlogFootball | |
| 31/8/08 11:32am | |
| Mersonmania | |
| 30/8/08 11:08pm | |
| CT | |
| 29/8/08 09:04pm | |
| Pudsey Grangefield Mat... | |
| 29/8/08 07:00pm | |
| Independent Bonn Inter... | |
| 27/8/08 07:03pm | |
| Support @ shropblogs | |
| 27/8/08 11:39am | |
| Cam House School | |
| 26/8/08 03:55pm | |
| theswedishchef | |
| 15/8/08 12:35am | |
| Lions | |
| 12/8/08 07:41pm | |
| Croft Community School | |
| 8/8/08 11:22am | |
This is from a client so it's Melbourne phases and feast times. Just in case a devotee happens to surf here.
Next 7 days
Last built: 10:19PM GMT 
Sep 13, 2008 (Sat).
News Departments
Archive page for Tuesday, 31 May 2005
Tu, May 31, 2005They're on hols in Corwall
;newWindow.focus())
;newWindow.focus())
;newWindow.focus())
Another quick demo
Another prospect. This time they're a very small company who repair
process automation drives. Been in the biz for over 20 years, but only
in their own new biz for the past 3.
Have good client list, but obviously want more. Plenty of prospects about, and they have lists of 1,000s. But biz is tight. There's lots of people doing it, and they're usually bound into a 2/3 year contract. There isn't much to mark this company out from the crowd, there isn't much to mark any of his competitors out from the crowd. No USPs in this game, you stand on the quality of your last job.
So here's the rub. How do you get the attention of the guy who needs to get his machine fixed? He doesn't care about the ins and outs of the machine, just get the bloody thing working, please. He's not going to look in Google, he's probably not going to look in trade press nor Yellow Pages. He's got a name in his head or in his address book
How are we going to get his attention?
Easy. Blog.
Eh?
Yip, blog. Blog long and hard about, well... anything. Call him, find out what he's interested in. Blog about it. Blog about his company. Blog about his competitors. And each time, when calling him mention the blog, or snail mail a little paragraph, nothing more, referring to the blog. Tell him he can post comments, stay up to date with the aggregator... Treating each prospect individually. Using the web as a one-to-one communication medium an extension of those, "hi, me again, any biz for us?" The usual chasing of the cream of the business and remembering to go after the minnows too, but with a twist at the end, or rather, a blog at the end. The blog, or rather the community they generate will be their USP.
Takes a long time, but it'll build on their reputation (existing customers will sing their praises, problems solved will be highlighted, etc., etc.). Do this with existing customers, remembering that the competitors are calling too—this is war. But now, you have a USP. A blog. One that's updated everyday, so is growing in Google. One that is drawing their community of suppliers, customers, friends, and biz acquaintances together. This mere word of mouth marketing, but exaggerated and boosted by the web. It's spreading their community wider and faster than they can otherwise.
That ought to keep their name at the forefront of their prospects' attention, when it eventually gets there. People are interested in other people. Stories are remembered and are retold. It just needs the prospect to visit one time, for them to remember, hell, they may visit a few times, but once is all we'll need.
The guy I saw was the boss. The CEO. He modestly said he was a good writer. He said he meets lots of people. He just needs to tell them he has a blog. "A what?" Sure, these aren't prospects, but some will know someone who is... A process engineer with a blog. Maybe we could get a story about it in some of the trade press? Hmmm... Now, there's another idea!
Have good client list, but obviously want more. Plenty of prospects about, and they have lists of 1,000s. But biz is tight. There's lots of people doing it, and they're usually bound into a 2/3 year contract. There isn't much to mark this company out from the crowd, there isn't much to mark any of his competitors out from the crowd. No USPs in this game, you stand on the quality of your last job.
So here's the rub. How do you get the attention of the guy who needs to get his machine fixed? He doesn't care about the ins and outs of the machine, just get the bloody thing working, please. He's not going to look in Google, he's probably not going to look in trade press nor Yellow Pages. He's got a name in his head or in his address book
How are we going to get his attention?
Easy. Blog.
Eh?
Yip, blog. Blog long and hard about, well... anything. Call him, find out what he's interested in. Blog about it. Blog about his company. Blog about his competitors. And each time, when calling him mention the blog, or snail mail a little paragraph, nothing more, referring to the blog. Tell him he can post comments, stay up to date with the aggregator... Treating each prospect individually. Using the web as a one-to-one communication medium an extension of those, "hi, me again, any biz for us?" The usual chasing of the cream of the business and remembering to go after the minnows too, but with a twist at the end, or rather, a blog at the end. The blog, or rather the community they generate will be their USP.
Takes a long time, but it'll build on their reputation (existing customers will sing their praises, problems solved will be highlighted, etc., etc.). Do this with existing customers, remembering that the competitors are calling too—this is war. But now, you have a USP. A blog. One that's updated everyday, so is growing in Google. One that is drawing their community of suppliers, customers, friends, and biz acquaintances together. This mere word of mouth marketing, but exaggerated and boosted by the web. It's spreading their community wider and faster than they can otherwise.
That ought to keep their name at the forefront of their prospects' attention, when it eventually gets there. People are interested in other people. Stories are remembered and are retold. It just needs the prospect to visit one time, for them to remember, hell, they may visit a few times, but once is all we'll need.
The guy I saw was the boss. The CEO. He modestly said he was a good writer. He said he meets lots of people. He just needs to tell them he has a blog. "A what?" Sure, these aren't prospects, but some will know someone who is... A process engineer with a blog. Maybe we could get a story about it in some of the trade press? Hmmm... Now, there's another idea!
